Meet the Women

Meet Dipali [1:00]

Dipali

Hyderabad, India

Profession
Exports
Business
Nirmala Pet A Pack Pvt Ltd
Country
India
partner school
Indian School of Business
The program has helped me to uncover bottlenecks in my business and also to revisit my business strategy.

Business Overview

My business focuses on developing and promoting exports of handloom and khadi products. My plan is to create export opportunities for the handloom and khadi industry, with emphasis on branding and socio-economic development of artisans and weavers. I currently employ eight people - four permanent employees and four part-time employees, which were hired graduating from the 10,000 Women program.

Challenges

The major challenge I faced was to bring together the various businesses and services into one group while overcoming the competition and maintaining consistency in products and services. The 10,000 Women program has helped me in understanding my business strategy and related areas.

Results

The program has helped me to uncover bottlenecks in my business and also to revisit my business strategy. With the presentation skills and spreadsheet formulas I learned in the program, I am now able to present much more effectively, which has resulted in new business propositions. Further, I learned how to prepare a marketing strategy for my business and to use minimum investments for higher profits. I am now planning to expand my business, both domestically and internationally which should result in revenue growth of approximately 15%.

Future Goals 

I hope to give artisans a better livelihood through strategic warehouse sourcing and to generate employment at the grass roots level in India with support chains. Further, I aim to cut down the lengthy lead time from eight to nine months to one month for onsite purchases. 

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