Meet the Women

Juan

Hangzhou, China

Profession
Household Goods
Business
Hangzhuo Oinme Household Articles Co., Ltd.
Country
China
partner school
Zhejiang University
The 10,000 Women program gave me the confidence and capability to achieve what I have today. I was able to take action, produce high quality products, develop my own brands and contribute my part to build a better society.

Business Overview

I am the Founder and CEO of Oinme Household Articles which produces household products made of memory foam. My vision is to improve people’s life quality by providing a high quality home environment through her products.

Challenges

I established my business in 2009, starting as an agent selling household products online. I didn't have my own brand and my profit margin was low. I lacked a business strategy and implementation plan to build a new team and establish new brands.

Results

In 2011, I enrolled in the 10,000 Women program and became inspired to explore new business opportunities. Immediately after graduation, I turned the business plan I developed over the course of the program into action by launching my own R&D efforts. We identified the memory foam market as our new target. I filed a patent, registered the “Oinme” brand and developed my new product lines.

After a year of hard work, my products became a rapid success. My revenue increased ten times and my staff size quadrupled. Today, I own ten patents. I recently set up a new 3,000 square meter factory in order to increase my production capacity. I also registered another new brand “Aloevera” for maternal and children’s products.

Future Goals 

I will keep expanding my marketing efforts through online retail and group gift purchases. I will also expand my product portfolio and plan to grow sub-brands for each. Ultimately, I hope to become one of the largest online sellers in this niche market in China.

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