Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, according to Goldman Sachs Research.
In the first report from a new Profiles in Innovation series, Goldman Sachs Research examines how VR—which immerses the user in a virtual world—and AR—which overlays digital information onto the physical world—can reshape existing ways of doing things, from buying a new home to interacting with a doctor or watching a concert.
Download an excerpt [30 pages] of the report below. You can also watch a video preview of the research featuring lead author Heather Bellini.
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