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Power of the Purse: Gender Equality and Middle-Class Spending

GLOBAL MARKETS INSTITUTE - August 2009

In the BRICs and N-11 countries, gender gaps in education, employment, health and political representation are narrowing. At the same time, laws and social norms that have discriminated against women are shifting in many countries.Together, these factors are giving women greater decision-making power. Improving gender equality coincides with the rapid growth of the “global middle class.” Sectors likely to benefit from women’s growing buying power include food, healthcare, education, childcare, apparel, consumer durables and financial services.

>> Power of the Purse: Gender Equality and Middle-Class Spending August 2009 [PDF 697 KB]