Olympics and Economics 2012 Research Report
The Goldman Sachs Global Economics Research Team within Global Investment Research has published "The Olympics and Economics 2012".
Building on the popular “World Cup and Economics” guide, the report explores links between economics and the Olympic Games for the very first time, including a series of interviews with past Olympians and Olympic personalities:
- Olympic legend Michael Johnson talks about the challenges of competing against yourself and others;
- Journalist and former Olympian Matthew Syed puts the London Olympics in historical context;
- Tim Hollingsworth, the Chief Executive of the British Paralympic Association, discusses the enormous increase in the profile of Paralympians and what they represent;
- British swimming champion Marc Woods highlights the value of determination; Peter Hudnut, an Olympic water polo silver medallist, talks about his preparations for London 2012; and
- Goldman Sachs Global Head of Growth Markets Michael Evans—an Olympic gold-medal-winning rower—discusses the parallels between sport and business.
In addition, the report looks at the economic and sporting legacy of hosting an Olympic Games, including the likely economic impact for the UK. The report also explores the past effects of the Sydney and Beijing Olympics, and the future prospects for the 2016 host, Brazil.
Download the full report. [PDF, 1.2 MB]