A Larger Cohort
The Millennial generation is the biggest in US history—even bigger than the Baby Boom.
Generation Xy/o y/o
Baby Boomersy/o y/o
The First Digital Natives
Social And Connected
Less Money to Spend
Lower employment levels and smaller incomes have left younger Millennials with less money than previous generations.
Mean income for 15–24 year olds as a % of total population
Encumbered with debt
Student loan payments are taking up a growing chunk of postgraduate Millennials' income.
Mean Student Loan Balance for 25 year olds, in US Dollars$
With less to spend, they're putting off commitments like marriage and home ownerships.
% of adults 18-31 married and living in their own household
coming of age
One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.