Technology Driving Innovation

Virtual & Augmented Reality: The Next Big Computing Platform?

Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, according to Goldman Sachs Research.

In the first report from a new Profiles in Innovation series, Goldman Sachs Research examines how VR—which immerses the user in a virtual world—and AR—which overlays digital information onto the physical world—can reshape existing ways of doing things, from buying a new home to interacting with a doctor or watching a concert.

Download an excerpt [30 pages] of the report below. You can also watch a video preview of the research featuring lead author Heather Bellini.