Carolina Herrera: Building a Timeless Brand

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Fashion designer Carolina Herrera has been designing timeless, elegant clothes for more than three decades. She discussed her career, the evolution of the fashion industry and why trendy is not always fashionable.

On the ever-changing fashion landscape: “It’s magical, it’s a mystery – nobody knows where we’re going to go, but it changes all the time and it has to change. It has to evolve.  It has to be different.”

On designing for beauty, not fashion: “The women who like to wear Herrera, they know it’s not going to be very trendy. But they’re going to look very elegant and beautiful. And that’s why I say that I’m not in the fashion business, I’m in the beauty business.”