Scooter Braun: Disrupting the Music Industry
As Scooter Braun, founder of SB Projects, discusses at Goldman Sachs’ Builders + Innovators Summit, he has come a long way from the days of promoting parties in college. Since discovering pop star Justin Bieber on YouTube in 2008, Braun has become one of the most successful music moguls in the world, managing everyone from Ariana Grande to Kanye West, while transforming the industry along the way.
On discovering Justin Bieber: “Instantly when I saw the video, it wasn’t that I said, ‘This could be something.’ I actually saw everything until he was eighteen years old. I actually believed that I was looking at a kid that I knew exactly what to do to make him one of the biggest artists in the world, and I just had to find him.”
On his creative vision: “I want to create something that when I wake up in the morning, I still enjoy my life and I can go after it and [if] I’m meeting other young people and they’re giving me an idea, I’m saying, ‘Let’s chase your idea also,’ and who knows what it turns into? I kind of live by this idea of why the hell not?”