10,000 Small Businesses UK

Goldman Sachs 10,000 Small Businesses is an investment to help entrepreneurs create jobs and economic opportunity by providing greater access to education and business support services. The programme has reached over 1,700 businesses from across the UK and has resulted in immediate and sustained business growth for the alumni of the programme. Meet our alumni:


Charlotte Ayoub, TLC Sport

Northampton, UK

“The women in my family are particularly strong. We’re extremely close. I run TLC Sport with my mother and she was a fitness instructor in the 80’s. My mother started the business up in Cairo in 1984."

"When I joined the business I had no idea what was going on and I came across the Goldman Sachs programme and I just thought it seems like a brilliant opportunity. Being a small business owner is an incredibly lonely place to be. I didn’t have anybody to talk to about it before, now I’ve got 40. Having such a powerful network behind me has really changed how I approach the business. I’m a lot more certain in what I’m doing and I approach it now with a much more positive mind-set.”



Yaw Djang, Oklahoma

Manchester, UK

“Oklahoma came out of a love of products that weren't particularly in the mainstream. Working with, and giving a platform to, young creators and innovative designers and artists is a really big part of who we are as a business."

"I started the Goldman Sachs 10,000 Small Businesses course in 2016. The course was littered with life altering moments. Even before you had recovered from a massive penny dropping, you were being hit with another massive profound piece of advice. The course really empowered us to trust our instincts, and if we could just harness the tools that they were teaching us, we could really take the business to the next level.”



Jemma Phibbs, School Space

London, UK

“I needed all the support I could get when it came to learning how to do my job. The programme for me was about making myself more capable, and more organised and strategic about where I wanted the business to go. The impact on our business has been exponential. That understanding and that empathy for what it means to be a small business owner is incredibly rare and that’s been the biggest benefit of the programme."

"Every entrepreneur or small business owner should be trying to learn more. Any time that you invest in yourself will pay dividends, quite literally, from the business in the future.”



Julianne Ponan, Creative Nature

Surrey, UK

“The pivotal moment for me came when we struck a deal with a high street retailer, which took our products nationwide. However I didn’t know how to take the business to the next level. Goldman Sachs’ programme really helped me because it allowed me to view my business in a different way."

"I would 100% advise people to go on the programme. But go all in, don’t hold back.”



Gurinder Dhillon, Otto Car

London, UK

“The bravest decision we made was torpedoing our business and saying ‘actually we’re going to get rid of our black cabs, and we’re going to start again’."

"The course lets you understand your purpose better; it makes you figure out your direction of travel. Goldman Sachs taught us more confidence and how to be bold. We’ve gone from 6 employees to 60. That’s a nice story to tell.” 



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