Methodology

The data used in these analyses was collected in April of 2021 from a survey of 2,587 small business owners who participated in the Goldman Sachs 10,000 Small Businesses program. The alumni of this program, which has supported more than 16,843 local companies, are now one of the largest communities of small business owners in the United States. More information on the program can be found here.

Though this sample from this survey is not exactly representative of all small business owners in the United States, 10,000 Small Businesses participants can be found within every industry sector and operate in all fifty states and Washington D.C. All results comparing respondents in these analyses are significant at the p<0.01 level.