Meet the Alumni

Rhys Powell

New York, NY

Food Services
Year founded
Red Rabbit
Partner College
LaGuardia Community College
Immediately after graduating, I felt the confidence that I could walk into Red Rabbit and lead my growing number of employees – that I owe to the 10,000 Small Businesses program.

Business Overview

Rhys is the Founder and President of Red Rabbit, which provides from scratch, farm-fresh healthy meals to over 100 schools in the New York metropolitan area. Red Rabbit's mission is to fix the school food system—one community at a time.


Rhys applied for the 10,000 Small Businesses program to gain the skills he needed to manage his growing company and take it to the next level. From hiring good employees to properly pricing his products, he felt he was facing every growing pain a small business owner could face.


The 10,000 Small Businesses program helped Rhys refine his leadership style and, in turn, position himself and his company for steady growth. Since graduating, he has increased the number of schools he provides meals to from 30 to 100, and quadrupled his revenues.