The Long & Short of It

Body Measurement Technology

29 JUL 2019
TOPIC: Technology Driving Innovation

As e-commerce sales of apparel are increasing companies are looking for solutions to help customers find their perfect fit when ordering online. Body measurement technology is an emerging field that allows consumers to accurately measure their body dimensions with a smartphone. 3D body scanning apps utilize consumers’ photos to calculate the circumference and length of each body part to provide shoppers with precise measurements. Goldman Sachs Research expects product return rates could decline as the accuracy of these camera-based solutions improves and retailers leverage the data to create better fitting garments. Lower return rates also mean reduced costs and lower carbon emissions for retailers with fewer returned items to ship. As more companies use body measurement technology to build customized solutions, new supply chains could emerge across various industries.  



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