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How Millennials Are Shaking Up the Way We Shop

30 MAY 2017
TOPICS: Markets | Millennials

As Millennials move into their prime spending years, their shopping habits are being closely watched by a retail industry that itself is undergoing a seismic shift. Goldman Sachs Research’s Lindsay Drucker Mann discusses three key behavioral changes seen in the latest Goldman Sachs Research-Conde Nast Millennial spending survey, as well as the “wild ride” ahead for retailers as they adjust to these new demands. 

Established retailers have really changed their attitudes from one of maybe doubt and complacency to urgency in investing ahead of the curve.

- Lindsay Drucker Mann

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