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The Long & Short of It

Smartphone Fatigue

02 JUL 2018
TOPIC: Technology Driving Innovation

After years of success, the smartphone sales growth formula has hit something of a stumbling block: new features like facial recognition haven't energized demand to the degree they have in the past, while a greater focus on apps has some consumers deprioritizing device upgrades. But there are still bright spots for sales growth ahead, including some that will leverage the traditional feature-based formula. Goldman Sachs Research’s Rod Hall delves into two: augmented reality and emerging market demand. 

Even though there are things that are causing the smartphone market to grow more slowly right now, there are also a lot of unexpected technologies that could come down the pike, and we think that makes this a very interesting area to analyze as we look forward.

- Rod Hall

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