As Emerging Brands Take Share, M&A Heats Up

Published on07 MAY 2018
Markets Technology Driving Innovation

The trend of emerging brands taking market share from larger, established companies is playing out in the deal-making environment, as established brands snap up technology-driven startups, explains Jane Dunlevie of Goldman Sachs' Investment Banking Division. Dunlevie sees technology transforming how consumers identify with brands, as well as how today’s brands are born, thrive and ultimately become profitable.

At the center of all of these themes is the data that underpins both the better consumer experience and the success of these brands.

- Jane Dunlevie

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