Launch With GS is our $1 billion investment strategy grounded in our data-driven thesis that diverse teams drive strong returns. Through Launch With GS, Goldman Sachs aims to increase access to capital and facilitate connections for women, Black, Latinx and other diverse entrepreneurs and investors.

What Motivates Us

Companies led by diverse management teams leverage a range of perspectives to better compete in a global economy.


higher likelihood of industry-leading profitability for the companies in the top quartile for ethnic diversity1.


higher likelihood that top quartile companies in gender diversity will outperform1.

Diverse-owned funds are overrepresented in the top quartile of private equity funds2.

What Motivates Us

Despite the numbers, only a small percentage of U.S. venture capital goes to diverse teams.

Under 3% goes to all-women founding teams3

Only 1% goes to Black and Latinx founders4

Additionally, only a small amount of global private equity assets are managed by diverse teams.

Less than 1.3% of the $69 trillion of global financial assets under management is managed by people of color and women5

This market imbalance, coupled with our belief that diverse teams outperform, is the catalyst behind Launch With GS.

Opportunities for Investment


We invest capital in companies with diverse and gender-balanced leadership through GS Growth.

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Opportunities for Investment

Investment Managers

We partner with clients to invest in investment managers with at least one diverse General Partner across venture capital, growth equity, and private equity strategies.

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Entrepreneur Cohort

This customized virtual 6-week experience provides access to the best of Goldman Sachs – from industry experts to influential networks – while building relationships with investors.

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View the Full Advisory Council

“The bottom line is this makes sense for our business. We also believe it makes a difference for entrepreneurs who have big ideas but find themselves cut out of the funding ecosystem.”

Stephanie Cohen
Global Co-Head of Consumer and Wealth Management

18 MAR 2021
Goldman Sachs Commits Additional $500 Million to Launch With GS for Total of $1 Billion
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McKinsey, 2018


Knight Foundation, 2019


3 PitchBook, 2019


4 Kauffman Foundation, 2018


Stanford University, Illumen Capital 2019

The material provided herein is for informational purposes only. It does not constitute an offer to sell or a solicitation of an offer to buy any securities relating to any of the products referenced herein, notwithstanding that any such securities may be currently being offered to others. Any such offering will be made only in accordance with the terms and conditions set forth in the offering documents pertaining to such fund. Prior to investing, investors are strongly urged to review carefully all of the offering documents. No person has been authorized to give any information or to make any representation, warranty, statement or assurance not contained in the offering documents. As of September 2018 unless otherwise indicated.

GSAM leverages the resources of Goldman Sachs & Co. LLC subject to legal, internal and regulatory restrictions.

Private equity investments are speculative, highly illiquid, involve a high degree of risk, have high fees and expenses that could reduce returns, and subject to the possibility of partial or total loss of fund capital; they are, therefore, intended for experienced and sophisticated long-term investors who can accept such risks. There can be no assurance that any objectives or targets stated in this material can be achieved; any targets provided are subject to change and do not provide any assurance as to future results. The ability of underlying funds to achieve their objectives or targets depends upon a variety of factors, not the least of which are political, public market and economic conditions. Any historical performance of individual partnerships shown is for informational purposes only and does not guarantee their future performance, which can vary considerably. The trading market for the securities of any portfolio investment of the underlying funds may not be sufficiently liquid to enable such funds to sell such securities when it believes it is most advantageous to do so, or without adversely affecting the stock price. In addition, such portfolio companies may be highly leveraged, which leverage could have significant adverse consequences to these companies and the funds offered by AIMS Private Equity. Furthermore, restrictions on transferring interests in AIMS Private Equity funds may exist so prospective investors should be prepared to retain their investments in any AIMS Private Equity fund until the fund liquidates. For a complete discussion of risks that are unique to a particular AIMS Private Equity fund, please refer to the respective fund’s offering documents, which should be carefully reviewed prior to investing.