Internet Initiative Japan Inc. (IIJ)

Internet Initiative Japan is breaking new ground in Japan and elsewhere in Asia, both as an Internet company and as a participant in the public financial markets. IIJ is one of the region’s fastest growing Internet service providers, offering a range of services that has made the company a hub of Internet business in Japan. IIJ was also the first Japanese firm to go public on NASDAQ without listing on the Tokyo Stock Exchange and the first pure-play Internet IPO ever in Japan. We advised IIJ to list on NASDAQ as a means of increasing recognition and growth prospects for the company globally. Drawing on our firm’s noted Internet-related research, we mounted a globally integrated marketing campaign with banking teams in Tokyo as well as Hong Kong, Menlo Park, New York and London, and lead managed the $187 million offering, including the "Green Shoe." IIJ directly reached U.S. institutional investors who had a keen appreciation for Internet companies and supported a strong valuation for the IPO. The company also reached technology-oriented institutional and retail investors worldwide.