Internet Initiative Japan Inc. (IIJ)
Internet Initiative Japan is breaking new ground in Japan and elsewhere in Asia, both
as an Internet company and as a participant in the public financial markets. IIJ is one of
the regions fastest growing Internet service providers, offering a range of services
that has made the company a hub of Internet business in Japan. IIJ was also the first
Japanese firm to go public on NASDAQ without listing on the Tokyo Stock Exchange and the
first pure-play Internet IPO ever in Japan. We advised IIJ to list on NASDAQ as a means of
increasing recognition and growth prospects for the company globally. Drawing on our
firms noted Internet-related research, we mounted a globally integrated marketing
campaign with banking teams in Tokyo as well as Hong Kong, Menlo Park, New York and
London, and lead managed the $187 million offering, including the "Green Shoe."
IIJ directly reached U.S. institutional investors who had a keen appreciation for Internet
companies and supported a strong valuation for the IPO. The company also reached
technology-oriented institutional and retail investors worldwide.