Because it's designed to be:
Comprehensive, Accessible, Consistent, Scalable.
empowering clients.
institutional finance.
rich experiences.
clarifying complexity.
Our new color system is designed for
Learn more
Our Color Palette Process
Our Design Process: Get the Full Story
Our Design Process: Get the Full Story
and complex UI components.
theming,
theming,
accent colors,
data visualization,
A comprehensive set of colors that supports
Complexity Demands
Versatility
Our Design Process: Get the Full Story
Our Design Process: Get the Full Story
AAA
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Every color ramp has the same level of contrast across each swatch. This consistency enables a WCAG-compliant AA accessibility rating.
Optimized for Accessibility
Our Design Process: Get the Full Story
Our Design Process: Get the Full Story
Extend the color system to existing implementations—without breaking anything.
Scales to Your Needs
Our Design Process: Get the Full Story
Our Design Process: Get the Full Story
Our Color Palette Process
Customized for institutional finance, the Goldman Sachs color system is built for creating rich experiences. Learn more about our color themes, guidelines, best practices and explore our full color palette.
Spectrum Overview
Turquoise
Teal
Pink
Red
Aqua
Green
Purple
Orange
Ultramarine
Yellow
Blue
Lime
Our Color Palette Process
Our Design Process: Get the Full Story