A larger Cohort
The Millennial generation is the biggest in US history—even bigger than the Baby Boom.
M = Million
- Age in 2015
The first digital natives
Millennials have grown up with the internet and smartphones in an always-on digital world.
- Gen X
Social and connected
The online world - and social media in particular - have given the Millennials a platform to reach the world.
Less money to spend
Lower employment levels and smaller incomes have left younger Millennials with less money than previous generations.
Encumbered with debt
Student loan payments are taking up a growing chunk of postgraduate Millennials' income.
With less to spend, they're putting off commitments like marriage and home ownerships.
Current Population Survey