Search

Virtual & Augmented Reality: The Next Big Computing Platform?

09 FEB 2016
TOPIC: Technology Driving Innovation

Virtual reality (VR) and augmented reality (AR) have the potential to become the next big computing platform, according to Goldman Sachs Research.

In the first report from a new Profiles in Innovation series, Goldman Sachs Research examines how VR—which immerses the user in a virtual world—and AR—which overlays digital information onto the physical world—can reshape existing ways of doing things, from buying a new home to interacting with a doctor or watching a concert.

Download an excerpt [30 pages] of the report below. You can also watch a video preview of the research featuring lead author Heather Bellini.
 


READ EXCERPT

Explore More Insights