Published on04 NOV 2020
Builders + Innovators 2020

Year after year, our Builders & Innovators Conference is a meeting of the minds for stand-out entrepreneurs from a wide array of industries. In five years, GOAT has transformed into a global, fully authenticated online marketplace for highly sought after Sneaker and Streetwear brands that today is cresting over a one-billion-dollar valuation and is a trusted staple of Sneakerhead culture.

Black Friday of 2015… the site totally melted down and crashed. We were just traumatized, because we went from no sales to everyone hating us. One of our investors called us… he said something I’ll always remember. ‘At your stage in the company it’s better to be hated than unknown.’

- Eddy Lu, GOAT Co-Founder & CEO


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