The macroeconomic and geopolitical backdrop has evolved dramatically over the last year. While capital markets have been challenged, family offices have remained calm and kept a steady hand on the wheel.

In our second Goldman Sachs Family Office Investment Insights report, Eyes on the Horizon, we explore how institutional family offices are allocating capital, leveraging the viewpoints of 165+ distinct family office decision makers globally.


Our analysis shows family offices maintaining their overall strategic allocation. They have also held onto cash balances that have generated a higher yield, allowing them to opportunistically invest in the next 12 months. Many noted they plan to increase their allocation to private credit, among other asset classes. We anticipate family offices will continue to tactically capitalize on dislocations that may be less accessible to investors bound by benchmarks, fixed mandates, exit timelines and external capital.

Across both public and private markets, family offices have a bias toward sectors experiencing strong secular growth and business models that can transcend economic cycles. Additionally, family offices continue to maintain significant interest in operating businesses as they explore ways to strategically grow and support their existing complexes.

To learn more about these trends and other top-of-mind topics, read our report, Eyes on the Horizon.

From Our Leaders

Portfolio Allocation 

Tony Pasquariello, global head of hedge fund coverage for Global Banking & Markets

Growth Investing in the Current Environment 

Sara Naison-Tarajano, global head of Private Wealth Management Capital Markets and Goldman Sachs Apex 

Operating Businesses 

Ken Hirsch, co-chairman of the Global Technology, Media and Telecom (TMT) Group 

Credit Opportunities 

Meena Flynn, co-head of global Private Wealth Management




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