The Infinite Shelf: How E-Commerce is Shaking Up Consumer Staples

Published on29 JUL 2016

E-commerce accounts for only 2% of consumer staples sales today, but it’s rapidly gaining share by presenting consumers with an “infinite shelf” of product possibilities. Mitch Collett, consumer staples equity research analyst in Goldman Sachs Research, discusses which consumer products are already feeling the heat and where the online shift is headed next.

E-commerce essentially brings down the barriers to entry for consumer staples companies.

- Mitch Collett