In this episode of Talks at GS, Beautycounter CEO Gregg Renfrew discusses founding and growing her cosmetics company, which has disrupted the industry with a direct-to-consumer business model and a focus on healthy products.
On founding Beautycounter: “We always wanted to create a brand and we also wanted to create a movement. I wanted to make the world safer and healthier. And so how do I do that? How do I leverage all the tools available to me today to meet the needs of today's consumer, but also to transform an antiquated industry? And I think wherever you see deeply rooted incumbents, it's always ripe with opportunity and disruption is always right around the corner.”
On what drives her as she continues to grow her company: “I am relentless in my commitment to my mission: that I really genuinely and authentically care deeply about the issues that we face as a nation and, specifically, around health and wellness. And so I dedicate my life to this because it is important and it matters.”
This session was recorded on on February 9, 2021.