Panel: The Millennial Effect

Published on13 MAR 2014

Anne Hubert, a senior vice president at Viacom Media Networks and head of its creative consulting team, Scratch, joined Lindsay Drucker Mann, a vice president in Global Investment Research at Goldman Sachs, to discuss the Millennial generation’s impact on the global economy and culture.

Drucker Mann, on technology shaping Millennials’ behavior: “[Millennials] are a generation of researchers. Today there are far fewer questions that cannot be answered with a quick Google search than there were 15 or 20 years ago. The idea of not accepting ‘I don’t know the answer,’ but instead researching how things work is very much a part of how Millennials behave.”

Hubert, on Millennials’ familial influence: “While parents still advise on [Millennials’] big life decisions like what car or house to buy, Millennials are influencing their parents right back. It’s not just what to have for dinner, but also where to move as a family or where to go on vacation – kids are really moving to the center of the family.”

Hubert, on Millennials’ optimism: “[Millennials] at the younger end of the spectrum have struggled with the Great Recession as a much more visible part of their formative years. But we don’t see that tipping into negativity. Instead, we are seeing them laser-focus on where they want to be, what they want to do and being strategic about how they’re going to do it.”