Nick Beighton, CEO of ASOS

Published on17 NOV 2020

In this episode of Talks at GS, Nick Beighton, CEO of ASOS, discusses how the brand has embraced digital, the future of retail, and how ASOS continues to evolve with its client base. 

On future trends in retail: “We think the next frontier in digital will be how our consumers interact with voice, and how we interact with augmented reality.”

On the future of the ASOS customer base: “ASOS started with a twenty-something mindset. And as we grew, we realized being twenty-something, and laser-focused on that, is really important. And so it means if we're going to stay focused on the twenty-something market, you've got to stay forever young, and you've got to stay forever fresh.”


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