GROWING UP MOBILE



They got their first phone at age...

≤10

11%

11-13

52%

14-16

27%

17+

9%

Their most frequently used emoji is...

40%

Crying laughing

14%

Heart

15%

Smiley face

Top three choices of those offered

Instagram may be hiding ‘Like’ counts in the near future, but 60% of our interns say ‘Likes’ aren’t important anyway.

80 %

believe that their personal data is not secure...

...yet nearly half spend four hours or more
on-screen daily

When it comes to loyalty, brands come before products, and influencers often don’t influence

Our interns say their
loyalty lies with...*

Brand

41%

Product

26%

Influencer

4%

*29% selected none of the above

DAILY LIFE

The last books they read include:

Top 10 responses

71%

prefer the printed page to digital alternatives

They may be moving on or moving out, but they aren’t moving off the family premium streaming service account just yet

65%

are still using someone else’s account for at least one service

Flexible stories

aren’t for everyone, but

27%

would like to be able to
choose the ending of their
favorite shows and films

66%

prefer to stay
in hotels when traveling

29%

favor homestays such as Airbnb

Travel

Our interns don‘t feel like themselves without...

36%

eight hours of sleep

18%

a dose of caffeine

15%

a daily workout

14%

breakfast

14%

a water bottle

3%

meditation

For dinner tonight...

38%

of interns are eating takeout

23%

expect to cook from scratch

19%

will eat ‘whatever’s in the fridge’

Top three choices of those offered

CAREERS AND SUCCESS

Thinking about their next job, interns care more about what they do and with whom, as well as advancement opportunities (more so than where they work):

What I do day-to-day

98%

With whom I work

96%

Advancement

96%

Cool/fun place to work

58%

Freedom to wear what I want

32%

Employer size

29%

Top and bottom three choices of those offered; percentages reflect the percent of respondents who considered these items "important" or "very important"

Interns say the best way to achieve
an inclusive workplace is:

Developing managers who foster an inclusive environment

82%

Having diversity at all levels

75%

Offering competitive and inclusive benefits

63%

Top three choices of those offered

They say they expect to...

92%

work for five or fewer employers in their lifetime

60%

start a business

38%

pursue another degree

Work/life balance means…

62%

time with friends
and family

17%

ability to disconnect
at the end of the day

14%

working when and
where I need to

5%

convenience like seeing
a doctor or exercising at work

1%

sitting on
a bean bag

Top five choices of those offered

IT’S MY LIFE

The more things change, the more they stay the same. Summer after summer, our interns see their lives taking a familiar course.

97%

expect to become homeowners

95%

expect to get married/establish a formal relationship

92%

expect to raise children

45%

expect to have a pet

THE BIG ISSUES

Broadly speaking, our interns feel pretty good about the future. The words they use most often to describe what’s next include…

However, they are less confident about the economy over the next five years, particularly in the Americas:

The economy will improve:

Yes No Not Sure
THE AMERICAS

34%

36%

30%

REST OF THE WORLD

55%

21%

24%

Changing attitudes toward drug laws

85%

favor the legalization
of cannabis for
medical use

48%

globally favor legalization
for recreational use — it’s
highest in the US at 59%

Climate change

83%

say governments should
pursue a carbon tax to
tackle climate change

DNA testing kits

37%

think they make
"awesome gifts"

37%

say they are
"too invasive"

26%

prefer that they are
used by professionals

So the jury is out on whether DNA testing kits are cool or creepy

Interns are less divided on Brexit than voters

72%

say there should be
another referendum.
In EMEA, it’s 76%

When YouGov asked British voters in September 2018 whether there should be another referendum, the result
showed the same margin of difference as the original Brexit referendum: 43% against a second vote, 39% for.

When it comes to leaders, interns are most likely to trust those in academia and business

50%

Academics

36%

Business leaders

6%

Military leaders

6%

Religious leaders

1%

Politicians

1%

Celebrities

IN 10 YEARS’ TIME,

the most profound global impact will be from:

42%

Artificial intelligence/
machine learning

31%

Climate change

9%

Resource scarcity

6%

Cyber crime and
cyber warfare

Top four choices of those offered