Evolving Consumer Behavior Fueling Strategic Shifts
In this episode of The Insight, Jennifer Kopylov, head of M&A in the Consumer Retail Group (CRG), discusses the evolving dynamics between consumers and companies. As consumer behavior evolves to focus more on the power of human connection, companies and management teams are being forced to respond with product innovation and M&A.
Kopylov asserts that management teams been more proactively considering the strategic landscape, identifying existing capabilities, gaps, and opportunities to better position their companies to serve customers. She also suggests that as M&A dialogue continues to pick up, bigger is not always better.
“As we move forward,” she advises, “companies should focus on robust consumer insights capabilities, investments in higher growth categories, clear personalized value proposition to consumers, and stronger omnichannel capabilities.”