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Taking an Innovative Lifestyle Brand Global
FIGS, a women-founded and led direct-to-consumer lifestyle brand redefining healthcare apparel, had a $668 million IPO with the help of Goldman Sachs.
FIGS’ recent IPO was groundbreaking – and not only because they made history as the first-ever company led by two women cofounders to go public. Fittingly for a brand dedicated to offering healthcare workers revolutionary product with unparalleled convenience, the stock itself was made more accessible to investors. It was the first transaction to use a pioneering IPO order platform, allowing everyday investors to participate directly in IPOs via an app, entering orders and purchasing shares at the IPO price. Co-founders and co-CEOs Heather Hasson and Trina Spear rang the bell at the New York Stock Exchange surrounded by 60 healthcare workers, in recognition of an industry on the front lines of the global pandemic.
For a first-time experience, the listing was a success. FIGS raised their share price above expectations just before the IPO, and unlike many other recent listings, the stock made significant gains from there. We were proud to be the lead left bookrunner and stabilization agent on the IPO helping to make things possible, and supporting FIGS’ mission to celebrate, empower and serve those who serve others.
