Creating an innovative brand that makes people feel beautiful and creating a long-standing legacy for my family is what I’m passionate about.

Erica Bigger
Black in Business


WhollyGloss was founded in 2018 simply to help me fight postpartum. Lipgloss was the makeup saving grace that help me get my sexy back. Fully pigmented, vegan lipgloss was the foundation for our brand.


Nude Nature

Your lips and eyes are among the most attractive parts of your face and persona. Our luxury lip and eye gloss invites you to a nude pink experience without the shimmer — with plenty of healing properties (including aloe) to treat and heal dryness and protect from aging. This is by far one of our customer favorites as well as one of our claims to lip and eye fame. Moroccan Grown Argan Oil is rich in Vitamin E and essential fatty acids, and imparts superior hydration and repairing benefits. Castor Seed and Soybean Oil provide natural emolliency and conditioning. Vitamin C provides antioxidant protection. Vitamin E conditions and moisturizes the skin, while providing antioxidant protection. This product is vegan.

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The statistics regarding small business impact on America’s GDP in 2023 are sourced from the US Chamber of Commerce Small Business Data Center: https://www.uschamber.com/small-business/small-business-data-center#:~:text=Small%20business%20drives%20the%20U.S.,and%20customers%20to%20each%20other