Heather Hasson and Trina Spear, co-founders and co-CEOs of FIGS

In this episode of Talks at GS, FIGS co-CEOs Heather Hasson and Trina Spear discuss their strategy to upend the $10 billion US market for medical scrubs and their efforts to meet the needs of customers on the frontlines amidst the pandemic.

Hasson on meeting the needs of customers on the frontlines: “It’s about how we can give back to the world, through our new, innovative product [and] celebrating healthcare professionals and making them feel awesome and showing the world they’re awesome, right? That’s part of giving back.”

Spear on the future of the brand: “We like to say the worst customer experience is no customer experience at all. And so, what we’re seeing are all of these medical professionals around the world trying to buy FIGS and they can’t. And so, our goal over the coming years is to scale into more countries… We’re known for comfort and design and fit and fabric technology. That could be applied to a lot of different uniform segments. And so, we have a big future. But it’s really all about becoming an iconic brand over the next 100 years. And we think we’re well on our way.”