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Robert Kraft: Creating a Championship Culture

07 NOV 2018 New York

Robert Kraft discusses how he built the New England Patriots into one of the best teams in NFL history and why culture has been the key to its success.

On building a championship team: “I never make a change unless I know I have something better to replace it with…. I have friends who don’t operate that way….  Continuity means you’re going to go through rough times and rough patches, but being patient to get people of good character and integrity is worth it.”

On making critical decisions: “The best decisions I made in my life, I made on my instinct…. Just when something feels right to you. Even if other people can’t understand it and it feels the right thing for you, you go with it – and leverage it and stay with it. Don’t be afraid to take this big risk as long as your instinct is there. Then if you do and it doesn’t work out, keep coming back like the tide.”

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