History

Goldman Sachs Partners with Apple on a Game-Changing Credit Card

ThemeS: Clients | Innovation

Launched in 2019, Apple Card delivers greater control, transparency and privacy to consumers.

Apple Card promotional material, 2019.

In August 2019, Apple and Goldman Sachs launched a groundbreaking new credit card. Designed to help consumers lead a healthier financial life, Apple Card aims to revolutionize the credit card experience.

With features including no fees, daily cash back and seamless integration into Apple’s mobile devices, Apple Card introduces a new level of privacy, security and transparency to credit cards, allowing consumers to quickly and easily analyze their spending patterns and calculate how much they could save in interest charges by paying off different portions of their balances.

Goldman Sachs is the issuer of the card and is responsible for underwriting, customer service, the underlying platform and all matters related to regulatory compliance through Goldman Sachs Bank USA.

“Simplicity, transparency and privacy are at the core of our consumer product development philosophy,” said Chairman and CEO David Solomon. “We’re thrilled to partner with Apple on Apple Card, which helps customers take control of their financial lives.”

This partnership marks another significant step in growing the firm’s consumer franchise and realizing the broader vision of Marcus by Goldman Sachs to create a leading digital consumer platform, with partnerships as a core pillar of its strategy.

 

This article was originally published as part of a series commemorating the 150th anniversary of Goldman Sachs' founding in 1869.