In this episode of Talks at GS, filmed at Goldman Sachs’ Builders + Innovators Summit, Peloton CEO John Foley discusses growing the interactive fitness platform, why a key decision for growth was going direct-to-consumer, and building a community through the company.
On the acceleration of at-home fitness: “With respect to COVID, it is helping at home fitness there’s no question, but we firmly believe… it is an acceleration of the inevitable.”
On the decision to go direct-to-consumer: “We just wanted to build a big business and wanted to get our products in people’s homes… When we started the company, it wasn’t clear what’s the better model. We didn’t really have a read… Opening our own retail stores, doing our own television spots, doing digital ads. It’s allowing us to create a very special D2C brand.”
Our weekly newsletter with insights and intelligence from across the firm
By submitting this information, you agree to receive marketing emails from Goldman Sachs and accept our privacy policy. You can opt-out at any time.