Maverick Carter, CEO/Co-founder, SpringHill Company

At the 2022 Builders and Innovators Summit, Maverick Carter, co-founder and CEO of the SpringHill Company, shares his insights on building an athlete empowerment content and brand company with LeBron James. 

On supercharging brands: “A brand, if it works, will never change, right?  People know it. They like it.  So a person, to me, can never be a brand because you’re always changing, evolving. So it was more about how do we build businesses and other brands that we can actually have a real effect on, through our way of storytelling -- and with LeBron’s name, likeness, and image to really help supercharge and really own a piece of the equity and capture enterprise value.”

On driving creativity with athlete stories: “We’re an idea company. We’re a creative company. Creativity is at the center of what we do. I tell the team and the company all the time, if we don’t have new, innovative, amazing ideas and ways to tell a story and create experiences, then we can shut this down and go home. We have to put ideas at the center of what we do.”

 

This episode was recorded on October 12, 2022.