Charlotte Ayoub, TLC Sport

Northampton, UK

“The women in my family are particularly strong. We’re extremely close. I run TLC Sport with my mother and she was a fitness instructor in the 80’s. My mother started the business up in Cairo in 1984.”

“When I joined the business I had no idea what was going on and I came across the Goldman Sachs programme and I just thought it seems like a brilliant opportunity. Being a small business owner is an incredibly lonely place to be. I didn’t have anybody to talk to about it before, now I’ve got 40. Having such a powerful network behind me has really changed how I approach the business. I’m a lot more certain in what I’m doing and I approach it now with a much more positive mind-set.”