Industry:  Fragrances
Business:  Urban Apothecary
Year Founded:  2002

Business Overview

Urban Apothecary London was started by Tajinder Banwait from her kitchen table after 10 years in the beauty industry. The business manufactures luxury home fragrances and scented candles which are now sold online direct to consumers and to major retailers.

Challenges

Tajinder’s home fragrance business started at her kitchen table and has experienced growth and profitability year on year. The brand had come to a crossroads and with this Tajinder applied to the programme before making some important decisions about the businesses future direction.

Results

As a direct result of participating in 10,000 Small Businesses UK, Tajinder developed an ambitious 5-year growth plan and committed to a new brand identity update that will launch in Spring 2017. With new opportunities for distribution in the UK and internationally Urban Apothecary looks set to achieve their plan.

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