Investing in Sports

From media rights and sports-adjacent businesses to the growing role of institutional investors in franchise ownership, the business of sports is evolving. Investors are beginning to bring attention — and capital — to the long underpriced and misunderstood industry. Find perspectives from analysts and industry leaders from across Goldman Sachs in the white papers, reports, and podcasts below.
#1
Sports M&A advisor for the last 10 years
#1
Media M&A advisor for the last 10 years
$100B+
of sports & entertainment client assets

Source: Dealogic,  Goldman Sachs 2024

Changing the Game: Unlocking Opportunities in Sports Card Image
Investment Banking
Changing the Game: Unlocking Opportunities in Sports
Getting in the Game: The Future of Sports Investing Card Image
Private Wealth Management
Getting in the Game: The Future of Sports Investing
A New Era Dawns in Women’s Sports Card Image
Private Wealth Management
A New Era Dawns in Women’s Sports
Investing in Sports: The Next Trillion Dollar Market? Card Image
GOLDMAN SACHS EXCHANGES
Investing in Sports: The Next Trillion Dollar Market?
Investing in Sports: A New Media Model Card Image
GOLDMAN SACHS EXCHANGES
Investing in Sports: A New Media Model
Investing in Sports: Building A Better Fan Experience Card Image
GOLDMAN SACHS EXCHANGES
Investing in Sports: Building A Better Fan Experience
Investing in Sports: Women’s Sports and the Future Card Image
GOLDMAN SACHS EXCHANGES
Investing in Sports: Women’s Sports and the Future
  • Fortune
    This Goldman Sachs exec transformed how sports teams finance billion-dollar stadiums

  • Financial News [Paywall]
    Goldman Sachs launches sports advisory unit as private equity swoops on football

  • Bloomberg
    Wall Street Hunts Sports Fees After Record $25 Billion in Deals

  • Boardroom
    Goldman Sachs Wants Its Wealthiest Clients to Buy Sports Teams