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Music in the Air: Streaming Drives Industry Comeback

12 DEC 2016
TOPIC: Technology Driving Innovation

Streaming services are poised to drive a second and more profitable “digital revolution” in music after more than a decade of value destruction from piracy and unbundling. Lisa Yang of Goldman Sachs Research explains why streaming appeals to consumers and the recorded music industry alike, as well as the converging trends supporting its rise. 

Streaming is a massive game-changer for the recorded music industry, in the sense that it establishes a much more sustainable business model for the labels.

- Lisa Yang

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