Music in the Air
Goldman Sachs Research raises its global music industry revenue forecasts following the publication of the 2021 recorded music market figures from IFPI to reflect a more positive view on pricing and revenue from emerging platforms that more than offsets the near-term potential impact of the weaker macro environment. In this report, Goldman Sachs Research analysts also address the most recent commonly asked questions: (i) Has music streaming penetration peaked? (ii) How is music spend affected by a macro downturn? (iii) How to size the monetization opportunity from emerging platforms? and (iv) What is the outlook for catalogue spend?